Description

Join us for "The Strategy Journey," a business fairy tale that explores the path to business growth with insights inspired by the classic story of The Wizard of Oz. This educational video offers valuable business lessons for every entrepreneur, emphasizing strategic planning as you navigate your own professional storytime. 📈✨ CHAPTERS: 00:00 The Strategy Journey 01:11 Finding Your Path (Strategy) 02:24 No Direction Problem - The Scarecrow 03:21 Segmentation & Targeting (Finding Your Brain) 03:35 Segmentation 03:57 Targeting This video is part of the course inspired by a dream about "Alice in Mad Brand Land," who fell into a surreal world where brands launch campaigns without research, context, or strategy. If you missed the story/dream - Alice in Mad Brand Land, watch it here: https://youtu.be/VJX94lJcmc8 Subscribe to @OnceUponaStrategy for weekly deep dives into brand positioning and marketing reality. 🎯Download my step-by-step guide: Vision, Mission and Goals here: https://jdragana.gumroad.com/l/strategicfoundationguide #marketingstrategy, #segmentation, #targeting, #brandstorytelling, #aliceinmadbrandland, #onceuponastrategy,