Description

Welcome to Vision, Mission & SMART Goals at Once Upon a Strategy. This educational video uses the classic three little pigs story to illustrate fundamental concepts of business strategy and the importance of strategic planning. We explore how knowing where you are is just the first step; you also need to know where you want to go and how you'll get there. It's all about building a solid strategy for success. 📈✨ CHAPTERS: 00:00-00:24 What you need to know to succeed in marketing? 00:24-00:54 Three Little Pigs Story and The Strategy 00:54-01: 25 Vision 01:25-02:00 Mission 02:00-02:34 SMART goals 02:34-02:54 Weak vision leads to weak goals 02:54-03:11 How marketing works? 03:11-03:30 Questions to ask before next marketing campaign This video is part of the course inspired by a dream about "Alice in Mad Brand Land," who fell into a surreal world where brands launch campaigns without research, context, or strategy. If you missed the story/dream - Alice in Mad Brand Land, watch it here: https://youtu.be/VJX94lJcmc8 Subscribe to @OnceUponaStrategy for weekly deep dives into brand positioning and marketing reality. 🎯Download my step-by-step guide: Vision, Mission and Goals here: https://jdragana.gumroad.com/l/strategicfoundationguide #marketingstrategy, #vision, #mission , #smartgoals , #brandstorytelling, #aliceinmadbrandland, #onceuponastrategy,